A multi year partnership EA Sports Madden Football to develop the first virtual stadium naming rights deal in esports/competitive gaming.  All Madden tournaments took place in Pizza Hut Stadium.  We re-imagined the physical stadium experience in the digital world with stadium marquee's,  branded digital ribbons and end zone elements.  The 360 partnership was promoted during Madden gaming broadcast and across social

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In year two, Pizza Hut stadium was extended to casual gamers and made available to players in Madden Ultimate Team mode as a home venue.  This evolution of the partnership enabled Pizza Hut to connect with the 50 million casual Madden gamers while still providing a presence in Madden competitive gaming.