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DANIEL WITTENBERG
Branded Content/Integrated Marketing/Partnerships
Pizza Hut wanted help driving Super Bowl orders ahead of the game. Allowing fans to enjoy there fresh hot pizza once the game started. Each year we created a custom segment during the Super Bowl pre-game show feature network talent helping to drive orders. From Jim Nantz, to the cast of NBC's Superstore, to CBS's Magnum P.I and Fox's Troy Aikman and Joe Buck and WWE wrestlers we showed fans that the pro's turn to Pizza Hut for their Super Bowl food. The results were clear with segments leading to double digit increases in order and record breaking orders per minute following the spots.
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CBS:
Jim Nantz and Nate Burleson
FOX:
Troy Aikman, Joe Buck, Jimmy Johnson, Roman Regins and Sasha Banks
NBC:
Cast of Superstore
CBS:
Cast of Magnum P.I.
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