In 2017 the iHeart Radio Music Festival moved to T-Mobile Arena.  The team was tasked with finding ways to make T-Mobile an integral part of the experience.  This resulted in partnership with top talent from Zedd, to DJ Khaled, T-Pain, Lil Jon, Ludicrous and more giving surprise performances during the event.  We also created a series of on-site activations from Club Magenta to ferris wheels, tie dyed swag and mobile chargers so fans could stay connected all weekend.