Chips Ahoy! wanted to connect with a younger audience and give them a chance to create, while raising funds for a good cause.  And with that, Chips Kicks was born.  A multi faceted partnership bring together America's favorite chocolate chip cookie with The Boys and Girls Clubs of America and renowned shoe designer - The Shoe Surgeon.  The result, a special shoe design class for B&G Club members who influenced the design of a limited edition Chips Ahoy! themed show and the new kicks worn by Chips (brande mascot) in all brand creative going forward. The partnership raised over $100K for the Boys and Girls Clubs of America.