Zips Car Wash wanted a way to connect with its regional audience, our solution was a multi school partnership in key markets (University of Tennessee, University of North Carolina and University of Arkansas) and the creation of Car Wash Convos.  Leveraging NIL and school marks we created video series where fans could get to know star players on their favorite teams.  Featuring a mix of 12 female and males athletes we sat them down for a loose off the cuff interview.  The catch... the interviews took place as they went through a local Zips Car Wash.